There are lots of tools used over the years to build our sites and many we still use today. I put together my favorite tools in this list so that you can use them to research your competitors and find bunch of new keywords. Some of the tools are premium tools which of course worth the money spent. I also include free or low cost versions of each.
SEMRush is a great website research tool. You can check search engine or PPC stats of any website, see your rankings or that of your competitors rankings. I love using it for keyword analysis. Below are two ways you can use this tool:
- Easy Wins: Put in your website URL then head to Under Organic Research on the left, click positions. See what you’re ranking for on page 2, re-optimize your pages or add links (internal or external) to boost your rank.
- Keyword Checking: Get your competitors domains and run a keyword report on them. Sort the report by kw volume, jack their keywords and either add them to your existing pages or build out new pages.
Get fast keyword suggestions with the quickest tool ever! This will show you how tough the competition is for keyword (including TF & CF from Majestic), & Unique linking IPs for the top 10 results to give you a nice overview of what each SERP result looks like. You can take the advantage of Semrush to do combination with all the keyword ideas you got from both tools.
3. The HOTH Keyword Research Tool
Even more better get FREE Keyword Research The Hoth. This is somewhat a free version of SEMRush and very simple to use. Just put in a seed keyword and it will give you all kinds of variations as well as traffic, CPC, and more.
Get keyword ideas with “Google SuggestScraper” When you go to Google and search a term, Google will often suggest variations to help you complete your search. UberSuggest pulls in all the suggestions and finds related keywords as well. This is a great free tool for finding keyword ideas, volume, and more!
5. Ahref’s Keyword Explorer
The Ahrefs keyword explorer is great for keyword research. Since ahref’s link database is arguably the largest, they have what I consider the most accurate keyword difficulty rating of all the tools. One of the best features of this keyword research tool is that it will tell you approximately how many links you’ll need directly to a page to rank for more keywords.
This is a very popular tool but the difference here is that you can basically get keywords for other major search engines like YouTube, Amazon, and Ebay Keywords.
7. Long Tail Pro
Long Tail Pro is even bigger and better as the most significant change is it’s no longer a downloaded application but a cloud based tool. This mean you can use it directly in your browser, making it much faster and easier to do your keyword research.
8. Answer The Public
This tool is similar to Ubersuggest, but with even more surprising options. You can use this to find out what kinds of questions people are search for hence giving a good idea of what keywords to use.
9. The HOTH Keyword Gap Analysis Tool
The HOTH Keyword Gap Analysis Tool is a FREE tool that you can use to research gaps in competitive niche. You just need to compare your domain with up to 3 competitors to always stay ahead.
In conclusion the better use of this tool in your keyword research should give you the better result when done right. Take you time and learn you will probably see positive effect on you projects